As Director General of BESA, Caroline has overall responsibility for the activities and strategic direction of the trade association.
Prior to joining BESA in May 2012, Caroline’s career spanned the public and private sector in a range of leadership, communications and consultancy roles. From an early career working in national and local newspapers she moved into public sector PR where she held a range of senior civil service positions across a range of Government Departments including the Cabinet Office, and the Department of Trade and Industry (now Business, Innovation and Skills).
She has a wealth of education sector experience as a former Director of Communications at the Department for Education, Partnerships for Schools, and Ofsted. After leaving the Civil Service in 2010, Caroline set up her own consultancy advising leading youth and healthcare charities on communication strategies and marketing.